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Process
Research & Discovery
Understand the user, and start to define the problem.
- Who is this user? Where are they from? What are they doing when they run into this problem?
- Lean user testing to start empathizing with the user, and their needs. Interviews with existing customers? Surveys? Card sorting? Competitive analysis? Discover and explore
- Validate or invalidate assumptions, the hypothesis and even initial requirements.
Define & Prioritize
User stories, journey maps, basic workflows & MVP.
- Include engineering, PM and all stakeholders early on for input, but keep UI and visuals out of the conversation.
- Balancing basic needs & behaviors of users, coupled with functionality & in turn, informing MVP.
- Cross functional conversations regarding feasibility of functionality & data
- Aligning user centered design and experience with business goals.
Ideation
Initial layout wireframes, interactions.
- Sketch out basic UI and navigation, either from a design system or component library or from scratch.
- Sketching, prototyping & continually evolving the approach.
- Get feedback from my fellow designers, scrum team & early rounds of user input.
Design Refine
High-fidelity mockups, polished UI
- Document key interactions, feature behaviors, solidify workflows and UI elements.
- Delivery to engineering will most likely be incremental depending on the sprint schedule and level of effort/resources, but an overall complete set of workflows and interactions is key.
- Ddocumented and delivered all UI and interaction artifacts using a combination of tools including Figma, Sketch, Adobe XD, Whimsical & HTML/CSS/JS.
Delivery & Outcome
It’s been released. What now? Gather feedback, evaluate.
- What worked? What didn’t? What do the numbers show vs. what are users saying?
- Are we solving the problem initially defined? If V1 isn’t performing as well as assumed, what are the next improvements to address?
- Analytics can provide initial insight into how a new feature or product is performing, and sometimes in-product surveys or post-release customer interviews can provide additional qualitative data, and give insight into future improvements.