The goal was to offer an improved experience for our customers to connect their business’ social media profiles to their CTCT account, and then create organic content, share other campaign types across social networks, manage interactions with customers, and track performance - all from a single intuitive UI.

How do we educate and enable our customers to manage a social media presence to grow their business, communicate with existing customers and expand customer base with actionable performance metrics, with a useful and intuitive experience?

By improving the workflows to our users for connecting social profiles, creating content, communicating with customers and providing better performance metrics, our users will be more successful, and build trust with Constant Contact for managing their marketing campaigns.