New designs for the Constant Contact payment & pricing experience, with the intent to surface feature value with a more intuitive UI & clearer messaging.

I designed these options with the goal to keep pricing & feature-overviews visible even while scrolling, & allowing users to see more details through the use of a dialog, instead of taking them to a new page each time they decide to "click."

I worked with our data-team to gather quantitative data related to usage of our pricing page, & lead the initiative with my PM to campaign for this feature improvement within senior leadership, & to get this added to our product roadmap.