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Dell Flexible Campaign Responsive Template Initiative


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Research

Competitive, customer & non-customer user testing data used to inform hypothesis & defining problem.

Strategy & Vision

Worked with PMs & Senior Leadership to prioritize our approach to align business and user needs.

Design & Prototype

Sketching, wireframing, user-flow definition & UI artifacts.

Project Details

There was a lack of cohesive UI and experience across the Dell Solutions platform, and it was my tasks to create a flexible and scalable framework and UI for each partner team to consume and use for their team's solution focus.

Numerous rounds of stakeholder interviews and customer/non-customer user testing sessions were conducted to understand who was using this platform, what problem we were trying to solve was, and what key features and functionality were needed to support all solutions.

The UI and approach shown were part the final deliverables from 2015, but since has gone through another redesign, but overall our approach was receieved well after implementation and customer satisfaction and brand trust was measurably higher, in addition to positive feedback from staekholders and senior leadership - including the CEO, Michael Dell.


Contact

DAN@DANIELHARTSHORN.COM

ATX BOS