Phase 1 of an approach to create lead generation landing pages & eventually allow users to create open-ended, custom landing pages. (Currently in-product since Late 2020)

Users requested an easier way to approach lead-generation, using a method other than using sign-up forms, that could be included in other campaigns such as email newsletters, surveys, social media posts, etc.

We ran multiple user feedback sessions to help define the best approach for editing, publishing & sharing the landing page, and coordinated with our "Contacts" team to understand the feasibility of collecting certain pieces of customer data, and how to share this artifact with other marketing campaigns.